Designing for Excellence in the AI Native Era
The Future of Sales
AI is transforming how we work. In GTM, the real opportunity isn’t automation for its own sake. It’s using AI to help sellers become more strategic. Instead of drowning in admin tasks or chasing noise, salespeople should gain sharper clarity on where to focus, how to engage, and what moves the business forward.
The next generation of sales won’t be defined by activity volume. It will be defined by intelligent systems that surface insights, orchestrate action, and elevate sellers to think like trusted advisors. The future belongs to teams that move at the speed of AI — with the discipline and clarity to harness it.
About Laura
R_edited.jpg)
AI-Native GTM Expert
Laura Fu is a revenue leader, author, and operator focused on helping sales teams thrive in the AI-native era. As part of her work at DevRev, she designs systems that connect people, data, and technology to drive clarity and performance at scale.
Her career spans high-growth startups and global GTM organizations, with expertise in SaaS, RevOps, and enablement. She is known for building disciplined frameworks that align leadership, reduce seller burden, and unlock productivity.
Outside of work, Laura is a classically trained chef and entrepreneur, drawing on her culinary background to bring creativity, structure, and a love of craft into everything she builds.
The Book
Designing for Excellence
Sales teams today are moving at the speed of AI. But speed alone isn’t enough — the winners are those who combine clarity, discipline, and systems designed for change.
Designing for Excellence captures the principles and practices that help sales organizations thrive in this new era.
AVAILABLE FEBRUARY 3 2026!
PRE-ORDER from your favorite retailer:
Elay Cohen, CEO & Co-Founder of SalesHood
"A roadmap for what modern teams actually need in an AI world."
Dheeraj Pandey, Co-founder of Nutanix & DevRev
“A must-read for anyone navigating the evolving landscape of sales, not fearing but embracing AI agents.”
Writing
“Enablement isn’t a support function — it’s a performance system. By integrating programs, tools, and people, it drives the behaviors that predict sales success: consistent pipeline generation and effective deal progression...
The most effective systems aren’t siloed; they’re embedded within sales operations and aligned across leadership, RevOps, marketing, product, and customer success.”
“Sales teams measure performance through quota, win rates, and revenue. But enablement must measure what it can truly influence: sales productivity.
By tracking discovery calls, meetings, pipeline creation, and time to productivity, enablement leaders get earlier, actionable insights—helping reps ramp faster and course-correct before it’s too late.”
“Enablement used to be episodic—trainings, decks, and playbooks launched in bursts. Today’s buyers and AI cycles move too fast for that model.
The future is a flywheel: a self-optimizing system where content, programs, tools, and analytics reinforce each other. With AI at the center, every spin compounds value, turning enablement from a quarterly reset into a continuous engine of performance.”
Why Work With Me
The future of sales is moving faster than most organizations are ready for. AI is changing how teams sell, how buyers decide, and how leaders measure success — but too often, companies layer new tools on old systems and expect different results.
I help leaders cut through that noise. With deep experience in RevOps, enablement, and GTM strategy, I design sales organizations and systems that harness AI to drive clarity, productivity, and growth. Whether through advisory, speaking, or thought leadership, my focus is the same: turning big ideas into operating systems that perform at scale.
Advisory & Consulting
I work with founders, CROs, and RevOps leaders to design AI-native sales organizations and go-to-market systems. My focus areas include:
-
Revenue & GTM Strategy → helping startups and scale-ups design sales motions that win in the AI era.
-
Enablement Architecture → building frameworks, programs, and flywheels that scale.
-
RevOps Transformation → aligning people, processes, and data for clarity and performance
Together, these create sales systems that are disciplined, adaptive, and built to perform at scale.
Speaking & Workshops
I deliver keynotes, practical workshops, and thoughtful panel/podcast hosting that turn big ideas into actionable GTM playbooks.
-
Keynotes → Designing Sales for the AI Era, Enablement as a Performance System
-
Workshops → GTM alignment offsites, enablement flywheel builds, and manager coaching sessions
-
Panel & Podcast Hosting → Moderation for live panels or podcast episodes, including guest prep and run-of-show
Whether on stage, in the room, or behind the mic, I help teams reframe what’s possible and move with clarity.
Writing & Thought Leadership
I partner with SaaS companies, investors, and operators to create thought leadership that educates and inspires. Projects often include:
-
Custom Content → sales playbooks, whitepapers, and enablement guides.
-
Market Education → articles and frameworks that shape how buyers think about GTM.
-
VC & Portfolio Support → programs that help founders scale revenue with clarity.
Each engagement is designed to connect strategy to execution and spark conversations that move markets.